Between the online sports betting company Sportingbet and their Swedish rival, Unibet, merger talks are currently underway.

The companies have held only a preliminary discussion into the matter and that the talks would continue for the next several weeks before any announcements are made, according to the Sunday Times.

During the most recent financial year, Sportingbet recently announced a 27% revenue increase. Due to several favorite teams losing in the competition, the company reported a profit of nearly £208 million, during this year’s World Cup series. Live betting during events accounted for more than 60% of company’s core betting business, which the company also reported.

In part to a settlement with the US Department of Justice in regards to an investigation of alleged illegal online gambling, Sportingbet recently reported a profit loss from just over £22 million down to approximately £7 million. If a company merger or takeover occurs that Sportingbet will avoid prosecution in the US, financial and legal analysts have said that.

Between the years 1998 and 2006, the US Justice Department was investigating claims of Sportingbet taking part in illegal internet gambling schemes.

A £600 million empire will be created, if a merger does occur between Sportingbet and Unibet.